Leading a sexual wellness business for five years has made it abundantly obvious to me that people are very uncomfortable with the idea of pleasure. And I don't even mean sexual pleasure! I mean quite literally that we are uncomfortable admitting that we like the things that make us feel good. Sex is simple one avenue to accessing the feelings of aliveness, empowerment, joy, and confidence that are innate to all of us--and that we must prioritize. I'm going to make a case that a little hedonism is healthy. That feeling good is an excellent compass for making choices. And that getting more familiar with joy, once we've experienced it afresh, sets a new standard for which we can aspire.